Color concept African Beats
It's no secret that women of color often get the short end of the foundation stick. For years, products for darker skin tones have been nonexistent or have left women looking ashy. This is disappointing, considering that black women spend billions of dollars on beauty products.
Now the cosmetic industry is reacting to the needs of these valuable consumers and finally launching a wide-range of products. While doing that, developers and marketers are also realizing the challenges of products for darker skin tones.
- Coverage and evening out skin tones
- Reducing the appearance of discoloration
- Reducing oily shine
- Reducing ashiness
- Outstanding color shades fot ethnic skin
With the formulation experience of our technicians, and its wide range of effect pigments and rheology additives ECKART is best prepared to support with the development of products for darker skin tones
...offering semi-transparent coverage on the skin to tune the skin tone
...adding non-oily shine to ashy skin
...offering a huge color palette
Check our formulations especially developed for darker skin!